Hojicha Powder

Hojicha is a traditional Japanese roasted green tea, known for its warm, toasty aroma and naturally low caffeine. While usually enjoyed as loose-leaf tea, this finely ground Hojicha powder is designed for whisking and makes an especially delicious latte.

Grown by the Kinezuka family in the hills of Shizuoka, this first-flush sencha is lightly roasted and finely ground to create its distinctive depth. As founders of the NaturaliTea cooperative, the family have championed sustainable, pesticide-free farming since 1976, working in harmony with the land to produce expressive teas. Their careful approach yields a smooth, warming hojicha with deep roasted notes and gentle malty sweetness — the perfect base for a rich, toasty hojicha latte.